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Self-publishing checklist: the compact version to check off

The compact version for anyone who already knows the broad strokes and just needs a sequence to check off. For background and explanation on each point: full beginner's guide →

Before publishing

  • [ ] Manuscript fully edited — at least one outside pass, whether professional or from experienced beta readers
  • [ ] Distribution strategy decided — exclusive via Amazon KDP Select (incl. Kindle Unlimited) or wide across multiple platforms (Kobo, Apple, Google Play, and others)
  • [ ] ISBN sorted out — buy your own if wide distribution is planned; Amazon's free ISBN only makes sense if you're staying exclusively on Amazon long-term
  • [ ] Price set — on Amazon: 70% royalty only between $2.99 and $9.99, 35% outside that range
  • [ ] Cover commissioned or created — respect genre conventions, not just personal taste

Languages & formats

  • [ ] Target languages defined — makes more sense for series or books already selling in your home market than for a debut title
  • [ ] Audiobook yes/no decided — not a must for a debut, but a channel that becomes more relevant as your backlist grows
  • [ ] Ebook and print version planned — both, just one, or staggered (ebook first, print later)?

Distribution & visibility

  • [ ] Metadata prepared — blurb, categories, keywords (critical for discoverability in stores)
  • [ ] Publication date set — with enough lead time for cover, editing, and possibly translation
  • [ ] Early reviews planned — beta/ARC readers lined up before the official launch day

After publishing

  • [ ] Check sales numbers after 4–6 weeks — the basis for deciding whether translation/audiobook makes sense for this book
  • [ ] Keep the backlist strategy in mind — standalone titles rarely sell as well as a growing series/backlist catalog

The order above causes the fewest detours — the most common trap is leaving the cover until the very end, even though professional cover designers often have lead times of several weeks.